Embassy Springs: Digital Twin Transformation Case Study
Project Overview
Embassy Group revolutionized sales at their 100+ acre township near Bangalore's new airport with the Unreal Engine 5 digital twin, replacing an outdated physical scale model. Launched Q4 2025, this immersive interactive table delivered 55% higher buyer engagement and 28% sales cycle acceleration.
The Challenge
Embassy Springs' physical model suffered critical limitations: • Outdated – Couldn't reflect current construction progress • Static viewing– No interactivity; limited to consultant narration • Maintenance nightmare – Updates cost and months of turnaround • Poor connectivity showcase – Airport (10-min drive) and city links underemphasized • Scale perception issue– 100-acre township vastness hard to convey Result: Buyer disengagement, extended decision cycles, missed premium positioning opportunities.
Our Solution
Immersive Digital Twin Interactive Table DEX replaced the physical model with 150" interactive digital twin featuring:
Key Components
- Zoom/Pan 100-acre township → Amenity deep-dive → Airport connectivity fly-through → City links visualization
DEX Features
- Real-time updates – Construction progress, new amenities instantly reflected
- Multi-touch interactivity – Consultant + buyer collaborative exploration
- Lifestyle storytelling – Wellness hubs, green spaces, community zones highlighted
- Connectivity visualization – Airport (10-min), city access paths animated
- Day/night cycles – Showcase lighting, ambiance across township phases
- Amenity deep-dive – Zoom into gyms, pools, wellness centers with 360° views
- Technical Specs: Unreal Engine 5 with Lumen global illumination
- interactive performance at 60+ FPS
- Multi-touch capability
Results
- Better Buyer Engagement Time, Amenity Exploration Depth, Swifter Sales Cycle, Impactful Consultant-Buyer Interaction Quality
- Financial Impact: Digital twin ROI achieved with Incremental revenue
Implementation Success Factors
- Vastness Visualization
- Connectivity Storytelling
- Consultant Enablement presentation
- Wellness Focus Amplified
- Decision Acceleration - consultants focus on objection handling