Ayodhya City Kalyan: Customer Journey Case Study
Project Overview
Saket Group & Oyster Developers transformed sales at their 32-acre spiritual wellness township in Kalyan East, Mumbai (RERA P51700052551) with a bespoke automated customer journey. Implemented October 2025, this circular flow architecture delivered 42% sales velocity acceleration within three months.
The Challenge
Traditional on-site sales created bottlenecks: • Inconsistent buyer experiences • Capacity constraints (25-35 visitors/day) • Repetitive consultant explanations • Fragmented lead data • Extended 5-6 week sales cycles
Our Solution
Seamless 75-Minute Journey Reception Greeting → AV Theater Brand Film → Sample Apartments (2-3 variants) → Interactive Sales Gallery
Key Components
- Reception: Digital registration + journey orientation (98% engagement)
- AV Theater: 5-min 4K brand film (94% viewership, 22% direct leads)
- Sample Apartments: Live 1/3/4 BHK tours (87% participation)
- Sales Gallery: Floor plans, 100+ amenities, drone flyby video highlighting dual entries/exits
- Tech Integration: Real-time tracking, CRM sync, consultant dashboards
DEX Features
- Integrated Customer Journey
- Personalized client experience
- Increased Dwell time and attention span
Results
- Better Sales Velocity, better Lead-to-Booking, increased Consultant Productivity
- Processed 1,200+ visitors with zero bottlenecks.
Implementation Success Factors
- 1. Brand Film Anchor: 80% positioning work, freeing consultants for personalization
- 2. Digital & Experiential Sync: AV triggered Customer Journey with high impact
- 3. Entry/Exit: Scaled capacity 2X without quality loss
- 4. Consultant Empowerment: Tech handled repetition; humans built relationships
Scalability & Next Phase
Proven Framework replicable across Saket Group, with the next gen experience for Immersive Exploration Table and amplification of project portfolio