Adani Shantigram: Premium Experience Center Case Study
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Project Overview
Adani Realty transformed buyer decision velocity at Shantigram—1,200-acre Ahmedabad township—with India's premier immersive experience center. Delivered Q3 2023, DEX's L-shaped immersive installation achieved 38% sales conversion lift and 47-min average dwell time, becoming the lifeline for Adani's flagship project.
The Challenge
Shantigram's 1,200-acre scale created multiple bottlenecks: - Physical model couldn't capture township complexity - Fragmented sales journeys across multiple discussion rooms - Buyers struggled with vastness visualization - Extended decision cycles despite premium positioning
Solution: L-Shaped Immersive Journey
Experience Flow: Reception → Immersive AV Theater (270° curved screens) → L-Shaped 3D Interactive Table → Personalization Suite
Core Components:
- L-Shaped Immersive Table (12ft x 8ft) 3D Shantigram model with 3D elements highlighting zones, amenities, connectivity
- Immersive AV Room with Cinematic 270° fly-through brand storytelling + lifestyle narrative
- Interaction Driven Personalization: Buyer preferences trigger relevant content pathways
Key Features
- Intuitive zoom/pan navigation across 1,200 acres
- Interactive amenity exploration (hospitals, schools, retail, wellness)
- Connectivity overlays (city access, airport proximity)
- High-end material finishes (premium glass, custom lighting, curved surfaces)
Results
- Average Dwell Time increased by 145%, Client engagement increased by 22%
Success Drivers
- Unified Smooth Journey - Single L-shaped table replaced fragmented discussion rooms eliminated navigation confusion, Vastness Advantage 3D exploration made intuitive; scale became value proposition not barrier, Premium Perception with Sales Enablement, Decision Acceleration, High Dwell Engagement and orientation
Impact on Adani Real Estate
Shantigram experience center became the flagship template for Adani's portfolio—proving immersive technology essential for mega-township sales. Buyer feedback consistently highlighted clarity on scale, connectivity, and lifestyle offering.